The Increase Of Binge Drinking Essay - 1147 Words

Nationwide, binge drinking has not received the same awareness as other leading health risks. Binge drinking is the consumption of â€Å"four or more alcoholic drinks†¦for women...and five or more drinks†¦for men† per occasion(s) within a month (Kanny, Liu, Brewer Lu, 2013, p. 77). According to data collected by the Behavioral Risk Factor Surveillance System (BRFSS) in both 2010 and 2011, the overall national prevalence of binge drinking was 17.1% and 18.4%, respectively (Kanny, Liu, Brewer Garvin, 2012, p. 15; Kanny et al., 2013, p. 78). Both years listed the Midwest as an area with both the highest age-adjusted prevalence of adult binge drinking and the highest intensity (the amount of drinks per occasion within the past month) of binge drinking (Kanny et al., 2012, p. 16; Kanny et al., 2013, p. 78). As a state in the Midwest, Illinois should make efforts to decrease the prevalence of binge drinking in the state because nationwide binge drinking has shown to 1) c ost the United States billions of dollars annually from lost productivity, health care, and crime, 2) increase a person’s risk for variety of health problems from diseases to injuries, and 3) account for more than 50% of the annual average deaths due to excessive drinking. From a cost perspective, binge drinking is an exorbitant for the country. Binge drinking is a type of excessive drinking - defined as binge drinking with the inclusion of heavy drinking, all underage drinking and all drinking by pregnantShow MoreRelatedTeenage Binge Drinking and its Consequences1294 Words   |  6 PagesTeenage drinking is among the issues that have received respectable attention from researchers owing to its increase. In the United States as well as other countries, underage drinking has become a prevalent issue with often far-reaching consequences. Teenagers, who engage in binge drinking, are likely to be exposed to other dangers, such as psychological issues, drinking-related a ccidents, and violent crimes. The increased prevalence of this problem makes it imperative to understand contributingRead MoreTo Lower or Not to Lower the Legal Drinking Age to 18, That Is the Question881 Words   |  4 Pagessuggests that binge drinking is on the rise among college students (Eisenberg n.p.). With an increase of alcohol consumption by underage drinkers, it only seems logical to lower the drinking age to prevent binge drinking, however there are far more consequences to be seen. Lowering the drinking age to 18 will not solve the binge drinking problem among college students but will cause more problems. In this paper I will explain the reason why lowering the drinking age will not stop binge drinking and theRead MoreBinge Drinking vs the Drinking Age Essays829 Words   |  4 Pages2013 Binge Drinking VS the Drinking Age Presidents of college campuses around the nation face issues of underage drinking and binge drinking on a regular basis and realizes that it is a danger and a problem. â€Å"Alcohol consumption is the third leading cause of death in the U.S., a major contributing factor to unintentional injuries, the leading cause of death for youths and young adults, and accounts for an estimated 75,000 or more deaths in the United States annually† (Wechsler 2010). Binge drinkingRead MoreBinge Drinking Among College Students And Its Implications On The Society1462 Words   |  6 PagesBinge Drinking among College Students and Its Implications on the Society Binge drinking is a term used to describe a situation where women drink more than 4 bottles of alcohol in a row and men drink 5 or more bottles of alcohol in a row. It is taking too much alcohol in a short period. Alcohol is a substance that gradually produces an addiction in the body. Many college students use alcohol in recreational activities and parties. The alcohol gradually leads to addiction and causes a decline in theirRead MoreAccording To â€Å"College Drinking,† Almost Two Out Of Three1388 Words   |  6 PagesAccording to â€Å"College Drinking,† almost two out of three college students engage in binge drinking. Binge drinking is a pattern of drinking that brings blood alcohol concentration (BAC) levels to 0.08 g/dL or higher (â€Å"College Drinking†). Many parents, guardians, and psychologists believe that college students binge drink because they think drinking is an integral part of their higher education. Similar to peer pressure, college student s drink because the rest of the student body drinks. FurthermoreRead More18 vs. 21: Drinking Age1389 Words   |  6 PagesWhy do people only want to change the drinking age from 21 to 18, when there are other activities that have limit of age such as marriage at 18, driving at 16 and 35 to be a president? Alcohol plays a major role in today society, which becomes a controversial issue among teens. Alcohol is a mind-altering chemical that is potentially more dangerous than any other drug and can be very destructive. For past few years, many people are trying to lower the drinking age without knowing the negative effectsRead MoreThe Effects Of Binge Drinking On The Uk And The Health Problems1331 Words   |  6 PagesIntroduction Binge drinking is defined as people drinking plenty of alcohol in a short period of time or get drunk (NHS, 2014). In other words, binge drinking is drinking alcohol lead blood alcohol concentration (BAC) equal to or over 0.08g/dL. It means that when men drink more than 5 units of drinks and women have over 4 units of alcohol in around 2 hours is binge drinking.(NIH News,2014)Nowadays, binge drinking have a large proportion among youths in the UK, which lead to the health problemsRead MoreYouth binge drinking1621 Words   |  7 Pagesï » ¿To what extent is youth violence, crimes and anti-social behaviour linked to youths binge drinking. Binge drinking can be defined as an excessive consumption of alcohol within a short period of time to get drunk. This essay will focus on how youth violence, crime and anti-social behaviour is linked to youths binge drinking. It is widely known that the youths in United Kingdom start drinking at an early stage of their lives. Talbot and Crabbe (n.d.) state that â€Å"government statistics suggest that†¦Read MoreThe Abuse of Alcohol by College Students647 Words   |  3 PagesIowa City, Iowa, are facing. With increasingly more students drinking alcohol, what was once just a casual drink can quickly turn into binge drinking. This behavior has many consequences for not only the student, but also the public. By being resilient and working together as a community, we all could make it easier to combat this problem of binge drinking in college students in Iowa City and the troubles that arise from it. Binge drinking is defined as the consumption of alcohol that raises a person’sRead MoreThe Effects Of Binge Drinking On College Students Essay825 Words   |  4 PagesBinge Drinking would have various of ways to define what in reality means. As for college students would define it as a way to drink non-stop, just for fun, or excessively drinking until drunk. Binge drinking can be interpreted in a scientific form, like NIAAA defines binge drinking as a pattern of drinking that brings blood alcohol concentration (BAC) levels to 0.08 g/dL. This typically occurs after 4 drinks for women and 5 drinks for men—in about 2 hours. (National Institute on Alcohol Abuse

The Salem Witch Trials The Crucible by Arthur Miller Essay

The Crucible Puritans lived to achieve the grace of God. All sinners, liars, and adulterers were condemned to hell under the eyes of God himself. Arthur Miller, the mastermind behind the sad and heartbreaking play The Crucible succeeds in telling a story of the complicated relationship between John and Elizabeth Proctor. During the dark days of the pretense witchcraft spreading on the streets of Salem, Massachusetts Bay, the relationship between John and Elizabeth quickly changes from distant and protective to united before their true love is ripped apart by the noose that awaits for John Proctor’s life. Elizabeth Proctor had her suspicions that her husband John Proctor may have been having an â€Å"inappropriate† relationship with†¦show more content†¦The relationship statues of Proctor and Elizabeth quickly change from distant and awkward to a protective mode. While Abigail and her group of friends have so much control and power over who is accused and not accused Elizabeth Proctor’s name happens to be mentioned in court. Mary warren who is a servant for John and Elizabeth Proctor warns that Elizabeths name was mentioned in court in order to save herself from a whipping by John Proctor. This news is breathtaking for Elizabeth but suspects that Abigail wants vengeance. According to the passage on page 67 Elizabeth states â€Å" She wants me dead, John, you know it.† Proctor also shocked with this news comes up with a way to protect her by trying to get her name cleared from the court. Earlier in the book when John went to Salem where he ran into Abagai l she stated that it was all pretense because Reverend Parris spotted her and the rest of her friends â€Å"dancing† in the woods. Proctor replies back on P. 61 by saying â€Å" Fear nothing, I’ll find Ezekiel Cheaver, I’ll tell him she said it was a sport.† Proctor was fairly confident that he was going to be able to protect Elizabeth but this all came to an end when Abigail was stabbed two inches in the stomach with a needle. Abigail of course blamed and accused Elizabeth Proctor for attempted murder with a needle. This eventually led to Proctor’s wife being arrested because evidence was found in theShow MoreRelatedThe Crucible and The Salem Witch Trials by Arthur Miller Essay884 Words   |  4 PagesArthur Miller wrote plays as a way of showing people the real picture of what life was really like during the Great Depression and after World War II. Before the Great Depression many Americans were living in a significant time period, the Roaring T wenties. People had radios, automobiles, and movies with sounds. Then it all suddenly came to an end with the Stock Market Crash, leading to the Great Depression. During the Great Depression, Americans faced poverty, and had no income because jobs weren’tRead MoreThe Salem Witch Trials in The Crucible by Arthur Miller Essay1046 Words   |  5 PagesMany crucial events lead to the Salem Witch trials. The trials ended in a gruesome manner, and conflicts were at the root of the cause. The Salem Witch trials were the result of illogical-mass hysteria, and were induced by grudge holding people who used the trials to harm their foes. The play opened with the girls doing something considered taboo in Puritan society, dancing in the woods. The girls involved in this were Abigail Williams, Betty Parris, Mary Warren, Ruth Putnam, and a few others. TitubaRead MoreThe Truth of Reverend Hale during The Salem Witch Trials in the Crucible,† by Arthur Miller536 Words   |  3 PagesThe Salem witch trials were a time period in which there was mass chaos and very little reason. In, â€Å"The Crucible,† by Arthur Miller, there were an elect group of people that overcame this hysteria of the trials. Among the people of reason arose, Reverend Hale, who displayed both sides of the hysteria. Reverend Hale is a dynamic character as he transforms from a character following the strict law and causing the deaths of many, to a character that understands the ridiculousness of the trials. Read MoreAnalysing the Historical Content of the Crucible1409 Words   |  6 PagesIn this essay, I intend to analyse the historical content of The Crucible and its relevance in today s society. I believe that Arthur Miller s life and his experience of McCarthyism strongly influenced the writing of The Crucible. McCarthyism, named after Joseph McCarthy was a period of intense anti-communism, which occurred in the United States from 1948 to about 1956. During this time the government of the United States persecuted the Communist party USA, its leadership, and many others suspectedRead MoreThe Crucible By Arthur Miller Essay1646 Words   |  7 Pagesplays that came from the 1950s was Arthur Miller’s The Crucible. During a time when the U.S. was worried of communism taking over, Miller released The Crucible, which helped to capture the hysteria that was occurring. The play presents itself as a metaphor for the House of Un-American Activities Committee that was created during the Cold War when communism was spreading, but Miller never actually referenced it in the play. Although Arthur Miller’s The Crucible is set in the late 1600s, it offersRead MoreSimilarities Between The Crucible And Salem Witch Trials1079 Words   |  5 Pages The Crucible is a play that explains the story the Salem Witch trials. Arthur Miller, is the author of this play. McCarthyism played a big role in the creation of The Crucible. Many differences and similarities were drawn between the play and the Red Scare. The horrors of history are passed on from generation to generation in hopes that they will never happen again. People look back on these times and are surprised at how terrible the times were. Yet, in the 1950s, history repeated itself. DuringRead MoreThe Witch Hunt in The Crucible and During the Time of McCarthyism1356 Words   |  6 Pages In this essay, I intend to analyse the historical context of The Crucible and its relevance in today’s society. I believe that Arthur Miller’s life and his experience of McCarthyism strongly influenced the writing of The Crucible. McCarthyism, named after Joseph McCarthy was a period of intense anti-communism, which occurred in the United States from 1948 to about 1956. During this time the government of the United States persecuted the Communist party USA, its leadership, and many others suspectedRead MoreRed Scare And The Crucible Comparison Essay1008 Words   |  5 PagesRed Scare and The Salem Witch Trials were both events that left a mark in American history. The Red Scare began in 1917 and took place across the United States. The Red Scare was known as the widespread promotion of anti-communism. The Salem Witch Trials began in 1692 and took place in Salem, Massachusetts. The Salem Witch Trials were various court hearings and prosecutions of people in Salem accused of Witchcraft. Arthur Miller wrote The Crucible, a play about The Salem Witch Trials, to send a messageRead MoreThe Crucible By Arthur Miller1358 Words   |  6 PagesA. The movie, The Crucible, was produced in 1996 and portrayed the dramatiz ed play written by Arthur Miller in 1953. The movie story deals with the Salem, Massachusetts hysteria in 1692 with an irrational fear of the devil. Witch hunts and false accusations resulted. Trials took place and resulted in the hanging and associated death of more than 20 people and the false imprisonment of many others. B. The Salem witch trials were a series of hearings and prosecutions of people accused of witchcraftRead MoreThe Vengeful Heart That Ignites The Hysteria Of The Salem Witch Trials1670 Words   |  7 PagesAlexa Graham AP English/5thPeriod Mrs. Garner December 17, 2014 The Vengeful Heart That Ignites the Hysteria of the Salem Witch Trials The ability to live one’s life to the fullest is a God-given right that no one should have to suppress. In the rigid structure of Puritan settlements, there was minimal room to explore life, especially if you were a young Puritan woman. Women were required to sit silently and obey their husbands, take care of the children and the house, and attend church like good

The Value of Animation Essay Example For Students

The Value of Animation Essay How many times have you heard an audience marvel over the amount of detail and scrutiny involved in making an animated masterpiece? How smooth the movements are, how realistic the rendering? The value of animation nowadays does seem to lie so often in its ability to capture as much reality as possible. Another contention argues that that its ability to escape reality holds more significance. However, like many things, animation is multi-faceted. When we delve into the history and many separate elements of animation that make animation what it is, what makes it such a unique and appealing niche is its capability in having versatile balances in reality and escapism. Animation at its very root is an art form dealing with synthesis of motion through a series of images displayed one after another. This opens the doors wide for any animator’s imagination. The rules of reality can be broken and bent to any extent within animation. But just like any art form, where the line should be drawn (and hence the value of the art) is completely subjective. Richard Weihe, a contributing author to ‘Animated Worlds’, states that â€Å"The animation film is not an ‘interpretation of dreams’ from the perspective of Freudian reality, but rather an interpretation of reality from the perspective of the dream†. 1 This encompasses the essence of animation it is created by viewing reality through a distorted lens, the ‘dream’, so to speak. Like dreams, it is the element of reality that grounds animation, but dreams are different for everyone. The level of reality is contingent to the height of imagination the animator wishes to employ. In Windsor McCay’s 1914 animated film, ‘Gertie the Dinosaur’2 the eponymous dinosaur lumbered towards the audience from a distance, performing actions that McCay appeared to instigate in real time. The sense of perspective, weight and apparent intelligence of Gertie is what imbues reality in the animation. The novelty of Gertie’s movements and the simplicity of McCay’s drawing style deviate it from reality. McCay’s utilization of his metafictional techniques were an integral part of his animations that blurred lines between reality and escapism. Nevertheless it instilled intrigue and wonder in an audience, having a key role in establishing McCay as a father of ‘true’ animation. 3 Compare this to the many animated films made by Walt Disney Company. The beautiful aesthetics, narratives and expressiveness of the characters, from ‘Snow White’ to ‘Frozen’, are what the audience finds most appealing about the films. ‘Frozen’ is marveled at as well as condemned for being animated ‘smoothly and realistically’, with Oscar winning animation director claiming it is not ‘real’ animation but instead motion capture. 4 However, despite the realism involved in the characters’ movements, there is again intrigue and wonder instilled in the audience. A majority of audiences today put their value of animation in its narrative and ability to imitate movement hyper-realistically, while incorporating stunning visual effects. That however, does not necessarily mean realism is the value of animation. There are certain outliers e. g. people who may prefer an abstract series of movements rather than precisely detailed scenes. Their values are not any less valid than the majority. Audience opinion evolves alongside animation, reiterating the point that subjection is the core impetus for appreciating its value. Bibliography: 1 Buchan, Suzanne. Animated Worlds. Animated Worlds. Farnham Castle: John Libbey, 2006. 9. 2 McCay, Winsor. Winsor McCay The Master Edition. DVD. 1911. 3 Pardo, Greg Hilty and Alona. Watch me Move: The Animation Show. London: Merrell, 2011. 6. 4 Deitch, Gene. Animation World. http://www.awn.com/animationworld/gene-deitch-feels-left-out-cold-frozen. 2014.

Role of Technology in Business and Advertising

Introduction Today’s technology has advanced to a point where the graphical user and three-dimensional are on use. Unlike the earlier when people had to produce everything practically, the computation skills have amazingly incorporated the touch, voice or click commands. The main aim of most companies is to embrace technological skills, to make the human tasks easier. Arguably, today’s technology requires inventiveness and resourcefulness especially in the advertisement sectors such as use of internet enables resourceful communication and sharing of information. Advancement engagements are however appreciative due to the quality and quantity of output.Advertising We will write a custom essay sample on Role of Technology in Business and Advertising specifically for you for only $16.05 $11/page Learn More General Overview of the Company Star Marketing Agency is an advertising agency with a primary base of business dealings within the Los Ange les County or Orange County Advertising platform. It has a specialty on creation of affordable marketing and advertising campaigns for other growing companies. Most of its capabilities revolve about â€Å"branding, web designing, advertisements, and public relations.† The company has capability to check on strategic plans and build a platform of marketing strategies, come up with approaches for negotiating media contracts and recommend sales support efforts for other companies. â€Å"The aim is to eventually create a consistent corporate identity across multiple media platforms† (Jin, 2005). Overview of the Report This paper forms an analysis of technological effects on Star Marketing and advertisements business dealings. What are the main situational affects of computer technology on business production especially its impact on the marketing and advertising sectors. The analysis also focuses on the intellectual behaviour of people regarding the effects of technologic al changes to the business settings. Star Marketing and Advertisement company deals with marketing of businesses through evaluation of developmental problems associated with the business setting. It offers the global approach towards products and services awareness over the usage of computer systems and mobile telephony. What determines business marketing and advertising actions? The company dealings address the issue of utilizing the new and anticipated computerized knowledge or electronic skills in advertising. The use of Internet for Business Information Management/Systems Star Marketing and Advertising Agency focuses on the issues of technology in businesses and advertising. According to Kalakota and Robinson’s definition (2002), â€Å"advertising is distribution of any kind of message or promotion that adds value to the customer, while enhancing revenue for the firm.† The electronic advertisement entails advertising through electronic billboards as a way of ensur ing clients know existence of the business and its seriousness. Electronic billboards have great impact and the message rarely fails to address the intended meaning. The other method is the mobile advertisement that is at its vast edges of growth among many users.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The use of Business Information Management/System In a close link to Star Marketing Agency, the right marketing occurs in the presence of passion, experience, knowledge, vision and curiosity. As a firm that is concern with raising other firms to a competitive level by marketing and enhancing promotion of the products, the company is not the typical business-advertising agency that fits the needs of a specific company. The transactions styles enhances capabilities to approach the marketing challenges from different point of views and employ a wide range of disciplines such as branding , print advertising, promotions, and building collaterals among others. According to Jin (2005), today it is not wise to confine marketing strategies to the television, radio or print media, the options are quite diverse. The biggest question many people ask regards the effect of technology on advertising especially for the already known products. How would technology enhance advertising when there are already millions of personal views, pod casts and wide direct connections with production companies? Knowledge Management Systems One prominent impact of the internet technology is on the creation of a democratic media. The broadcast is international and free, and according to Jin (2005), the highly recognized advertisement sites need to allow personal perspectives and make the aspect of internet publishing easy and accessible to majority without the need for technical knowledge. The available tools ought to promote democracy for the macro-media such as web-blogs, video casts, wikis and pod casts. The universal knowledge behind the current technological tools enhances knowledge transmission by allowing direct and literal subscription of contents such as the Rich Site Summary (RSS) feed facility, which allows automatic syndication of text, audio or visual data to subscribers. Most of these adopted RSS allow people to publish and update news feeds on the internet. In a close link to Jin’s writing (2005), today people are no longer mare consumers but producers as well because of the ability to produce and share data. Risk Management Influences of the social aspects on advertising The word of mouth especially from someone who is known or trustworthy remains as the best style of advertisement since time in memorial. Compensating the comments by use of advertisements is almost impossible. This form of advertising has come back in form of the internet-based forums on the sites that allow users to place personal comments or requests. Just like the earlier titt le-tattle conversations, the web sites enjoy incorporation into the databases of common search engines like Google thus becoming recognizable as important sources of information. Many of these real-time comments posted by consumers are enough evidence that the word of mouth is back on a supercharged format. Professionals would argue that the greatest influence to buying patterns fall upon the brand of the product but the impact of the real-time comments is higher. Majority of the conceivable customers like to base their decisions on the rational world. Internet advertising means that every strength and flaw is available, for instance, if one wanted to acquire a car, it is possible to find some models, their reviews, pricing and the comments some people have over the car. Advertising We will write a custom essay sample on Role of Technology in Business and Advertising specifically for you for only $16.05 $11/page Learn More A willing buyer would want to know what the other person who has experience of the product has to say and pessimistic comments would definitely affect negatively on the sales. Brand building is not the only big influence in today’s advertising territory, as experts would claim. The comments do not create the brand but have great damages in this hyperactively connected world. The hyperactive connected world phenomenon might be quite new in the advertising industry, but evidently as Star Marketing Agency indicates, the errors committed by companies or its representatives get instant communication today among consumers and may have huge impacts to the business. This is an indication of the power of the electronic billboards, search engines and thus the need for information technology in the advertisement industries. Today the companies can be able to use the comment related sites to feature available goods or services, find and resolve problems involving common sales. Before embracement of technology, the f oundations for most advertisement were supporting ‘information asymmetry’ phenomenon (Levitt and Dubner, 2006). Most company fails to reveal truthful information because of aims for easy influences to target groups or change on negative public perception as a strategy of influencing the market. The companies whose products experienced market inferiority complex utilize the strategy as well. The effect of such advertisement campaign on the hyperactive connected markets would face zero-rating by the fact that the consumers have knowledge and expertise to tap information from the huge base of consumer comments. The clients have the ability to know any inferiority complexes facing some products in the market even in good time. The connecting technologies have enhanced information symmetries. In line with Levitt and Dubner (2006), the connected clients do not face high advertisements influences in comparison to their unconnected counterparts. Technology leaves no room for advertisement lies thus promoting fair transparent communication. There is enough information access and thus consumers can enjoy fair judgement over advertisement campaigns and invalidate the questionable ones whenever they find the need to (Levitt and Dubner, 2006). The new advertisement language The commercial massages are no longer in use today, in a close link to Star Marketing Agencies, clients want the great life comments from experiences that fellow consumers have had with particular services or goods. They prefer reading information from the company’s site as opposed to basing their judgements on commercial advertisements through the media. The mobile technology enables the client to connect at free will and reach out for third person’s opinion or find some technical information to make good decisions. Customers wish to talk to the companies other than getting information through the traditional advertisements thus the need to adopt a technologically based lan guage. This calls for the need to use advertising as a tool for conversing with the micro targets as opposed to the large target groups. The consumer/company relationship overrules the possibility of faking the information regarding advertisements. With this kind of system, it is also easy to identify faking of comments posted among internet users.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Personification cannot workout in the new advertising mechanisms of â€Å"blogging†. Arguably, the internet commenting technology takes the natural human tone of communication. Detection of fraudsters by users can easily occur owing to the concept in unique styles of the chat rooms. Systems Developments The mobile telephony industry is under constant and effective growth to enable clients to have their personal opinions. It utilizes transmission of audio data, short messaging texts (SMS), e-mails, the multimedia messages texts, picture messages and broadcasting services (Tahtinen and Salo, 2004). Mobile governance in businesses involves the extension of concepts of governing to deliverance of information, goods or services to the clients in a civilized and personalised manner (Tahtinen and Salo, 2004). The advancement of technology influences the way information is accessible as well as the point of origin. The mobile commerce is a concept that has improved widely in referenc e to distribution of text or multimedia messages in the aim of enhancing business activities (Barnes and Scornavacca, 2004). The cell phones industry currently takes control of the information transfer field with ease because of the low and fundamental initial setup costs involved. The user experience and business models especially in developing countries remain a big hindrance to its full adoption. The various methods of mobile advertising such as the â€Å"WAP banners and the event oriented† texts fail to meet the satisfaction because they lack enough advertisers confidence as well as the creativity required to capture client’s attention. The unyielding problems relates to usability, dissatisfaction of the consumer and lack of flexibility or longevity in usage of wireless data advertisement. The technology thus only captures certain corporate users or market niche such as the high-income earners and mobile technology professional with the ability to meet the premium fees (Barnes and Scornavacca, 2004). Risk Management With regard to the above-mentioned perceptions, the new and advanced electronic communication styles of advertising in the business industries have huge and negative influences to the older generations mainly due to the generation differences. There has been so much revolution on the way communication is today. It is under high performance to a point that the youth have the ability to consume news twice as fast as the creating or publishing speed. Although the older generations are regaining their long lost trust over the use of the web for advertising at a remarkable speed in the aim of catching up with the rest, most of them are not yet able to get closest to the current internet bubble. Determinants of business marketing and advertising actions The talks about brands and products mean that companies ought to participate through partnership with the advertisement industries. The conversations are the today’s determinant s of sales, thus the need for the companies to engage in these procedures of incorporating the micro media in the marketing plans. Most companies are able to monitor the customers’ comments and requests though the search engines (Barnes and Scornavacca, 2004). The technology offers a system where a customer’s complain gets a solution from the company through a response in real time before the issue gets out of hand. Such interaction enables brand relations between the micro media enterprises and the company due to the connections by the advertising agencies. Useful insights are also achievable to offer the real-time feedback over a product and its reputation in the market. The advertising agents can then be in a position to know where products transformations or requirements are important. They offer advice over the issues of decision making over active or passive participation in advertising. If taken in the right procedure, â€Å"Blogging† is an interesting part of advertising because it assists the company to create a closer relationship with the consumer thus has a better understanding of the needs and requirements (Levitt and Dubner, 2006). It offers the client the opportunity to build a rapport with the company and enhances transparency and honesty. The action a business decides to take requires influence of the agent, who must have studied the consumer comments in adherence to technology. Change Management Instead of the earlier conception of trying to find ways of expanding business via the internet with the sole aim of making profit, business are now engaging the popular styles of utilizing agencies to share information and connect potential clients. The business ideas are now more eminent as opposed to business models. The internet has now become a social facility where people can read, add, write, change and even consult the web page authors. The search of any micro media information is equally a common and efficient scenario . A huge group of people are virtually able to work together. This are the system that support the users view over the use of information and how it helps to review and rate information in order to be in a position of making proper decisions. Utilizing the future expectations The future of electronic advertising has its basis on the broadband of the mobile devices, such as phones. This is an opposition to the current static web technology on the mobile devices such as laptops or palmtops. The aim is to make the geographical contextual information easy and possible through the mobile advertising that covers a wider geographical context. The level of delivery also changes to a point of an online delivery where the users have access to most recent news. Advertising depends on the public driven macro media. Summary Although dependent on the political decisions regarding privacy issues, the advertising industries anticipate a state where, the future advertisements will have a strong geog raphical and technological awareness. Today it is eminent that the role of computers has a huge impact on every person. Computerisation has taken over majority of the societal roles and has greatly improved lives. The most advanced machines include the intelligent systems that have the ability to control other manual machines. Today the manufacture industries use computer procedures and information fed to the processing systems to give out the desired output. The battle with technology is dynamic and a continuous process expected to bring about new challenges every day. This mainly influences on the marketing and advertising department is very vibrant due to the stable anticipated creativity. The society is dependent of technology today and having the computers in the workplace, homes and at hand enables effectiveness, and efficiency required for better and all round businesses. The computers cuts down on the production costs and time since there References Barnes, S.J, and Scorna vacca E. (2004). Mobile marketing: the role of permission and Acceptance. International Journal of Mobile Communication. Vol. 2. No. 2, 128-139. New Zealand: Inderscience Publishers Jin, Z. (2005). Global technological change: From hard technology to soft technology. Bristol, United Kingdom, UK: Intellect Books publishers Kalakota, R. and Robinson M. (2002). M-business: The Race to Mobility, New York. NY: McGraw-Hill. Levitt, S. D. and Dubner, S. J. (2006) Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. New York, NY: HarperLargePrint Publishers. Tahtinen, J. and Salo, J. (2004). Special features of Mobile Advertising and their Utilization. University of Murcia, Spain: Proceedings of the 33rd EMAC Conference. This essay on Role of Technology in Business and Advertising was written and submitted by user Megan Holden to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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